KNOWN for Travel: Develop Your Personal Brand. Become an “Ambassador” in Travel, Tourism and Hospitality. Promote Your Area, Business and Career.

The field of tourism seems to be getting more and more impersonal. Everything is shifting to electronic communication and the human touch is getting lost. At the same time, ordinary travelers and “influencers” are creating personal travel content that audiences love. Michael Mallory teaches you, as a hospitality or travel professional, how to develop and leverage your personal stories and knowledge to be what he calls an “ambassador” for travel. Using both traditional and digital means, he explains how to become “well-known” to the people who would most identify with you, so that you can connect with them as the “obvious choice” for their travel needs.