L'avantage concurrentiel: Comment devancer ses concurrents et maintenir son avance
بواسطة
Michael E. Porter
لا توجد تقييمات بعد
Business & Economics
تنسيق
كيندل
صفحات
660
لغة
الفرنسية
منشور
Jan 1, 2023
الناشر
DUNOD
الطبعة
1
رقم ISBN-10
2100850113
رقم ISBN-13
9782100850112
الوصف
Michael E. Porter’s work has become a cornerstone in the field of competitive strategy, continually guiding both new and seasoned business leaders since its initial release in 1986. This insightful book delves into the intricate dynamics of competition, laying out essential frameworks for understanding how businesses can carve out and sustain their competitive advantages. It offers a thorough exploration of industry structure, market forces, and strategic positioning, empowering readers to analyze their own organizations in relation to the broader marketplace.
Through its blend of theory and practical application, the book encourages decision-makers to innovate and adapt, ensuring they are not just keeping pace with competitors, but actively outpacing them. Porter’s concepts have remained relevant, consistently serving as a guide for businesses seeking to thrive in increasingly complex environments. Readers are invited to reconsider their strategies and cultivate a mindset focused on long-term success and leadership in their respective fields.
Through its blend of theory and practical application, the book encourages decision-makers to innovate and adapt, ensuring they are not just keeping pace with competitors, but actively outpacing them. Porter’s concepts have remained relevant, consistently serving as a guide for businesses seeking to thrive in increasingly complex environments. Readers are invited to reconsider their strategies and cultivate a mindset focused on long-term success and leadership in their respective fields.
