الوصف
This book delves into the intricate relationship between businesses and the public issues they encounter. With an insightful blend of concepts and real-world cases, it provides a comprehensive framework for understanding how organizations formulate strategies in response to societal challenges. The authors expertly outline the various dimensions of public issues and equip readers with the tools necessary to navigate complex business environments.
Through engaging case studies, the text illustrates the diverse ways that companies engage with public policy and societal expectations. By analyzing successful and unsuccessful management responses, it offers valuable lessons for aspiring leaders and policymakers alike, emphasizing the importance of strategic thinking in managing public relations and societal impact.
Through engaging case studies, the text illustrates the diverse ways that companies engage with public policy and societal expectations. By analyzing successful and unsuccessful management responses, it offers valuable lessons for aspiring leaders and policymakers alike, emphasizing the importance of strategic thinking in managing public relations and societal impact.
تفاصيل الكتاب
تنسيق
غلاف ورقي
صفحات
384 صفحات
لغة
الإنجليزية
منشور
Oct 3, 1993
الناشر
Pearson
رقم ISBN-10
0135540720
رقم ISBN-13
9780135540725