Managing Crises Before They Happen: What Every Executive and Manager Needs to Know about Crisis Management

Discover the crisis management tools that successful executives and managers utilize to stay ahead of crises, before they happen. From tragic accidents to public relations fiascos, we live in an increasingly crisis-ridden society. In fact, half of the major industrial accidents of the past century occurred in the last 20 years. Why is this--and what can be done to reverse this disturbing trend? According to crisis management expert Ian Mitroff, the rise in the crisis rate is due to an ingrained "it-can't happen-to-us" mentality--which, leads to a total lack of preparedness for crises. However, a solution lies in this book. Managing Crises Before They Happen provides business professionals with a powerful framework that will help This practical, clear, and easy to understand book helps business leaders prepare their organizations for a major crisis the right way ahead of time.