
Marketing: A Very Short Introduction
بواسطة
Kenneth Le Meunier-FitzHugh
لا توجد تقييمات بعد
Romance
تنسيق
غلاف ورقي
صفحات
176
لغة
الإنجليزية
منشور
May 3, 2021
الناشر
Oxford University Press
رقم ISBN-10
0198827334
رقم ISBN-13
9780198827337
الوصف
In a rapidly evolving marketplace, the importance of marketing cannot be overstated. Kenneth Le Meunier-FitzHugh delves into the core principles that define the field, exploring its fundamental role in connecting businesses with consumers. He emphasizes how effective marketing strategies can create value and drive success, highlighting the necessity for organizations to adapt to changing consumer behaviors and technological advancements.
The author presents marketing as not just a business function but as a vital communication tool that fosters relationships. By examining various techniques and philosophies, he offers insights into how companies can craft compelling narratives that resonate with their target audiences. This exploration helps demystify the complexities of marketing for both newcomers and seasoned professionals alike.
With a concise approach, this examination encourages readers to think critically about the strategies employed in today's marketing landscape. It invites them to appreciate the creativity and analytical thinking that underpin successful campaigns, ultimately shaping perceptions and influencing choices in a competitive environment. Through this engaging introduction, one gains a broader understanding of marketing's integral role in modern society.
The author presents marketing as not just a business function but as a vital communication tool that fosters relationships. By examining various techniques and philosophies, he offers insights into how companies can craft compelling narratives that resonate with their target audiences. This exploration helps demystify the complexities of marketing for both newcomers and seasoned professionals alike.
With a concise approach, this examination encourages readers to think critically about the strategies employed in today's marketing landscape. It invites them to appreciate the creativity and analytical thinking that underpin successful campaigns, ultimately shaping perceptions and influencing choices in a competitive environment. Through this engaging introduction, one gains a broader understanding of marketing's integral role in modern society.