تفاصيل الكتاب
تنسيق
غلاف ورقي
صفحات
24
لغة
الإنجليزية
منشور
Jan 1, 2014
الناشر
Bellwether Media
رقم ISBN-10
1626172102
رقم ISBN-13
9781626172104
الوصف
Sara Green's exploration of Nike, Inc. presents a vivid journey through the world of one of the most recognizable brands in sportswear. With engaging images that capture the essence of Nike’s innovative spirit, readers are drawn into the brand's evolution from its inception to its current status as a leader in athletic gear and footwear. Each page serves to highlight the remarkable strides made by the company, portraying its dynamic impact on both sports and culture.
The narrative delves into the philosophy behind Nike's creation, revealing insights into the vision of its founders and how their determination sparked a global phenomenon. It explores the strategies that set Nike apart in a competitive market, emphasizing the importance of branding and marketing that resonates with athletes and consumers alike.
Through captivating visuals and compelling storytelling, the reader gains an appreciation for the brand's commitment to performance and quality. Highlighting both iconic products and groundbreaking advertising campaigns, the work invites readers to examine the ways in which Nike has influenced lifestyle, fashion, and athleticism.
Green’s detailed account goes beyond the mere products, inviting reflections on societal themes such as innovation, competition, and resilience. As the tale of Nike unfolds, a portrait emerges—not just of a company, but of a cultural icon that continues to inspire millions around the world.
The narrative delves into the philosophy behind Nike's creation, revealing insights into the vision of its founders and how their determination sparked a global phenomenon. It explores the strategies that set Nike apart in a competitive market, emphasizing the importance of branding and marketing that resonates with athletes and consumers alike.
Through captivating visuals and compelling storytelling, the reader gains an appreciation for the brand's commitment to performance and quality. Highlighting both iconic products and groundbreaking advertising campaigns, the work invites readers to examine the ways in which Nike has influenced lifestyle, fashion, and athleticism.
Green’s detailed account goes beyond the mere products, inviting reflections on societal themes such as innovation, competition, and resilience. As the tale of Nike unfolds, a portrait emerges—not just of a company, but of a cultural icon that continues to inspire millions around the world.