Own the Future: 50 Ways to Win from the Boston Consulting Group

A collection of the best strategic thinking from the Boston Consulting Group one of the most prestigious and innovative management consulting firms in the world. The Boston Consulting has shaped the way business is done all around the world. This book is an indespensible source of fresh ideas, insights, and pratical lessons for managers, executives, and entrepreneurs in every industry. Key topics covered include market segmentation, performance measurement, and resource allocation as well as new articles on strategic creativity, globalization, digital economy, and sustainability. The Boston Consulting Group on Strategy is essential reading for senior managers, executives, entrepreneurs, and students of strategy and business.