الوصف
A company's strategies define its future direction specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of the market offers and for resources. Developing future strategies is an important and complex task which is the core issue in this book. After a short introduction to strategic planning a heuristic process for determining future strategies is presented. This process is divided into seven steps and for each of these steps detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved and contains new material.
تفاصيل الكتاب
تنسيق
كيندل
صفحات
386 صفحات
لغة
الإنجليزية
منشور
يناير 1, 2006
الناشر
Springer
رقم ISBN-10
3540366083
رقم ISBN-13
9783540366089