Tangled Goods: The Practical Life of Pro Bono Advertising

Tangled Goods: The Practical Life of Pro Bono Advertising

Iddo Tavory , Sonia Prelat , Shelly Ronen
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2022 · الإنجليزية · غلاف ورقي
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الوصف

In a world where marketing often prioritizes profit over purpose, a novel investigation delves into the realm of pro bono advertising, unraveling its complex dynamics and significance. The authors examine how altruism and commercial interests intersect, showcasing the transformative potential of good intentions in the marketplace. Through insightful case studies and real-life examples, they reveal the innovative strategies that can emerge when businesses lend their resources for charitable causes.

This exploration not only sheds light on the evolving nature of consumer goods but also prompts a deeper reflection on societal values. By bringing together expert analysis and compelling narratives, it challenges readers to rethink their understanding of altruism in marketing and its impact on communities, creating a rich tapestry of interwoven ideas and philosophies that resonate long after the final page.

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تنسيق غلاف ورقي
صفحات 209 صفحات
لغة الإنجليزية
منشور يونيو 24, 2022
الناشر University of Chicago Press
رقم ISBN-10 0226820181
رقم ISBN-13 9780226820187

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