Icek Ajzen

Über den Autor

Icek Ajzen is a prominent social psychologist known for his work in the field of attitudes and behavior. He is particularly recognized for developing the Theory of Planned Behavior, which has become a foundational framework for understanding how individuals make decisions and act in various contexts. His influential ideas have been applied across a wide range of disciplines, including health psychology, marketing, and environmental behavior, offering insights into how to effectively predict and influence human actions.