Lee Iacocca

Über den Autor

Lee Iacocca was a prominent American automobile executive known for his leadership at Ford Motor Company and Chrysler Corporation. Born to Italian immigrant parents, Iacocca graduated from Lehigh University and earned a master's degree from Princeton. He began his career at Ford, where he played a significant role in the development of the Ford Mustang, one of the most successful cars in automotive history. His innovative approach and marketing skills set him apart in the industry.

In the late 1970s, Iacocca became the president of Chrysler, where he orchestrated a remarkable turnaround for the struggling company. He famously secured government loans to keep Chrysler afloat, and under his leadership, the company experienced a resurgence, introducing successful models like the Chrysler K-car and the minivan. Iacocca's charismatic personality and ability to connect with the public made him a household name, and he later authored several books, sharing his insights on leadership and business strategy.