Bücher von Lerzan Aksoy - BookPine

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Lerzan Aksoy

The Wallet Allocation Rule: Winning the Battle for Share

The Wallet Allocation Rule: Winning the Battle for Share

Timothy L. Keiningham

Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation

Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation

Lerzan Aksoy

Why Loyalty Matters

Timothy Keinigham

Why Loyalty Matters: The Groundbreaking Approach to Rediscovering Happiness, Meaning and Lasting Fulfillment in Your Life and Work

Why Loyalty Matters: The Groundbreaking Approach to Rediscovering Happiness, Meaning and Lasting Fulfillment in Your Life and Work

Timothy L. Keiningham

Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits

Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits

David Bejou

Loyalty Myths

Loyalty Myths

Timothy L. Keiningham

Loyalty Myths: Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work

Loyalty Myths: Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work

Timothy L. Keiningham

Loyalty Myths: Hyped Strategies That Will Put You Out of Business-And Proven Tactics That Really Work

Timothy L. Keiningham