Über den Autor

Steven C. Wheelwright is a distinguished figure in the field of management, particularly known for his contributions to product development and innovation. With a robust academic background, he has authored several influential texts that explore the intricacies of managing new products and processes. His works, such as 'Managing New Product and Process Development' and 'Revolutionizing Product Development,' have served as essential resources for both students and professionals aiming to enhance their understanding of strategic management in technology and innovation.