免费:商业的未来

这是一个商业模式不断被颠覆、被改写的时代。一种商业模式既可以统摄未来市场，也可以挤垮当前市场——在我们这个现代经济社会里，这并不是一件不可能的事情。“免费”就是这样的一种商业模式，它代表了互联网时代的商业未来。 　　“免费”商业模式是一种建立在以电脑字节为基础上的经济学，而非过去建立在物理原子基础上的经济学。在原子经济中，随着时间的推移，我们周围的物品都在逐渐升值。但是在字节经济的网络世界中，物品变得越来越便宜。在上世纪“免费”是一种强有力的推销手段，而在21世纪它已经成为一种全新的商业模式。 　　在免费商业模式下，很多传统的企业的商业模式将彻底被颠覆。那么，传统企业将如何在免费的商业背景下构建一种新的商业模式？《免费》一书将是你的必读之作。HardCover. Pub 2015-10-01 352 Chinese CITIC Publishing Group. which is a business model continue to be subversive. be rewritten era. A business model that governs both the future market to be defeated by the current market - in our modern economic society. this is not an impossible thing. Free is such a business model. which represents the commercial future of the Internet era. Free is a business model based on computer-byte basis on economics. economics rather than in the past to establish the physical atom basis. In the atom economy. over time. objects around us are gradually appreciate. But in the online world bytes economy. goods become cheaper. In the last century. free is a powerful marketing tool. but in the 21st century it has become a new business model. In the free business model. many of the traditional business model will be comp...