Beschreibung
It’s great to have a punchy Web site, but if you aren’toptimizing your search-engine presence, you’re just anothercompany lost in cyberspace.
With Be #1 on Google, you can instantly put your companyin the top spot of relevant online searches—and dramaticallyincrease sales. An international expert in search-engineoptimization, Jon Smith explains how to draw seriouscustomers—not curious or bored Web surfers—to your site by
Registering with Google
Coming up with the best keywords
Thinking like your customers
Making your site totally accessible
Using metadata to your advantage
Advertising on the Web
Measuring what works, and what doesn’t
Containing 52 techniques in all, each of which can usedimmediately, Be #1 on Google is the essential guide towinning the battle for first ranking on the world’s most utilizedsearch engine.