Behavioural Economics: A Very Short Introduction

Michelle Baddeley's exploration of behavioral economics opens up a new perspective on human decision-making, challenging long-held assumptions in traditional economic theory. By delving into the complexities of human behavior, she reveals how people often act irrationally, swayed by emotions, biases, and social influences. This work elegantly unpacks the interplay between psychological insights and economic principles, illustrating that human beings do not always behave as hyper-rational agents motivated solely by self-interest.

Throughout the narrative, Baddeley skillfully weaves together theoretical concepts with real-world applications, making her insights accessible to readers from all backgrounds. She enriches the discussion with examples that highlight how behavioral economics can inform public policy, finance, and everyday choices. The book invites readers to reconsider common economic models and encourages a deeper understanding of what drives human behavior in various contexts.

In just a handful of pages, Baddeley offers a compact yet profound overview of behavioral economics, engaging readers with thought-provoking questions about their own decision-making processes. Her work promises to resonate with anyone curious about the nuances of human behavior and its implications for economic theory and practice.