Ideawise

An easy-to-understand and easy-to-implement method for creating new ideas and new productsThis book blows the lid off the so-called "idea gurus" by demystifying the creation of great new innovations. It offers readers a way to look at their company's existing products and services in order to transform them into new ideas. Well-known and respected authors Steve Rivkin and Fraser Seitel take readers into the Idea-Scape, a place where innovation is born from existing ideas transformed and manipulated in inventive ways to produce new products and business solutions. Examples of methods outlined What can you combine with an existing idea? What can you adapt? How can you put a product to other uses? What can you eliminate? . . . and much more.