Beschreibung
Why do smart people make irrational decisions every day? The answers will surprise you.
Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is free, it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?
In this astounding audiobook, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.
Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments that will change your understanding of human behaviour. And by recognising these patterns, Ariely shows, we can make better decisions in business, in matters of collective welfare and in our everyday lives, from drinking coffee to losing weight, buying a car to choosing a romantic partner.
Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is free, it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?
In this astounding audiobook, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.
Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments that will change your understanding of human behaviour. And by recognising these patterns, Ariely shows, we can make better decisions in business, in matters of collective welfare and in our everyday lives, from drinking coffee to losing weight, buying a car to choosing a romantic partner.
Buchdetails
Format
Hörbuch
Länge
8 min
Sprache
Englisch
Veröffentlicht
Jul 22, 2016
Verlag
HarperCollins Publishers Ltd
Ausgaben
69 Ausgaben
Rezensionen
Alle anzeigen
I picked up this book because I like behavioral economics. I love The Tipping Point, Freakonomics, What the Dog Saw, Super Freakonomics and so on. When scientists/economists can produce experiments that shed light on why we do what we do, it's so interesting to me to see that side of humanity. Some things that we assumed in the past are, in fact, proven in this book. It answers questions about our behaviors and the world's ability to manipulate us. Overall, very good read even if you're not interest in most other non-fiction books.
November 2nd 2010