Beschreibung
In analysing buyer behaviour the authors cover the key characteristics which reflect the special strategic focus of current professional purchasing. Examples and illustrations from large multinationals as well as small local firms show how a buying company can expand its resource base through co-operation with suppliers. By developing supplier relationships and combining them for supplier networks considerable benefits can be obtained, both in day-to-day operations and for long-term technical development. Professional Purchasing offers a comprehensive coverage of this important area and introduces a new view of efficiency and effectiveness in purchasing.
This book will be vital for all students studying industrial marketing, buyer behaviour and organizational studies.