Sport Management

Sport principles and applications second edition provides a comprehensive introduction to the practical application of management principles within sport organisations. Ideal for all students studying sport management at an introductory level, it presents an international balanced view between accepted practice and what research evidence tells us about the application of a range of management principles and practices in sport.

Structured in two parts it offers an introduction and explanation of the structure of the sport industry and covers the fundamental management issues unique to sport strategy, human resource management, leadership, finance, marketing, governance and performance management. Each chapter has a coherent learning structure complete with international case studies and accompanying online lecturer and student support material This book combines clearly explained theory with a variety of pedagogical features that make it essential for students and teachers of sport management.