Buchdetails
Beschreibung
The goal of this book is three-fold. First, I wanted to provide managers with an overview of the topics in this book. Second, as each chapter progresses, I wanted to get further into detail with each topic so that managers could go as far as they want with each area, to the level of even developing their own Web-based business should they choose to. Finally, I wanted to be sure not to shy away from technological discussion, but rather to delve into it after discussing the topic at a higher level. It is my belief that managers who understand a little of the technology make better technological decisions while they are managing. Again, by understanding the technology, managers can get a quicker grasp on the possibilities made available by the technology.
Ultimately, I want current (and future) IT managers and technologists to enjoy this book (or parts of it) because it delivers both the managerial insights and introduces the technical knowledge needed to effectively manage a business on a Web site, and to make better technical decisions about the online direction of your enterprise.