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the United Farm Workers (UFW).
In Why David Sometimes Wins, Marshall Ganz tells the story of the UFW's ground-breaking victory, drawing out larger lessons from this dramatic tale. A longtime leader in the movement and current lecturer in public policy at Harvard, he offers unique insight. Since the 1900s, large-scale
agricultural enterprises had relied on migrant labor--a cheap, unorganized, and powerless workforce. In 1965, after successive waves of attempts at organizing this large and growing population, the AFL-CIO, the Teamsters, and the three-year-old NFWA all found themselves on the ground, recruiting
members. That year, some 800 Filipino grape workers began a strike, under the aegis of the AFL-CIO. The UFW soon joined the action with some 2,000 Mexican workers. The UFW's leaders turned the strike into a kind of civil rights struggle; they engaged in civil disobedience, mobilized support from
churches and students, boycotted growers, and transformed itself into La Causa, a farm workers' movement that eventually triumphed over the grape industry's Goliath. Why did they succeed? How can the powerless challenge the powerful successfully? Ganz points to three elements: the greater motivation
of its leaders, their ties to the community and access to grass-roots knowledge, and their open and deliberative decision-making process. In total, the ability to devise good strategy and turn short-term advantages into long-term gains.
As both an insider and scholar, Ganz provides insight unavailable anywhere else. Authoritative in scholarship and magisterial in scope, this book constitutes a seminal contribution to the movement's struggles and ultimate success.