Descripción
In a world where mobile devices have become integral to daily life, the need for advanced commerce technologies has never been more pressing. This book delves into the latest innovations shaping mobile commerce, analyzing the impact of these advancements on consumer behavior and business strategies.
With contributions from respected experts in the field, it offers insights into how organizations can leverage emerging technologies to enhance user experiences and streamline transactions. The text serves not only as a guide for industry professionals but also as a comprehensive resource for anyone interested in understanding the future of commerce in a mobile-centric environment.
With contributions from respected experts in the field, it offers insights into how organizations can leverage emerging technologies to enhance user experiences and streamline transactions. The text serves not only as a guide for industry professionals but also as a comprehensive resource for anyone interested in understanding the future of commerce in a mobile-centric environment.
Detalles del libro
Formato
Tapa dura
Páginas
324 páginas
Idioma
Inglés
Publicado
mar. 4, 2003
Editorial
IGI Global
ISBN-10
1591400899
ISBN-13
9781591400899