Corporate Philanthropy

In a world increasingly aware of the social and economic challenges facing communities, this insightful work delves into the vital role that corporate philanthropy plays in fostering positive change. The authors, K.S.V. Menon and Swapna Menon, explore the historical and cultural roots of philanthropy, highlighting its evolution from ancient times to its contemporary significance in the business landscape. By tracing its etymological origins, they reveal how the concept continues to shape public perception and corporate responsibility today.

The book offers a rich analysis of various corporate initiatives that drive meaningful social impact, demonstrating how organizations can align their philanthropic efforts with strategic business goals. Through thought-provoking case studies and practical frameworks, it invites readers to rethink the traditional notions of giving and to consider philanthropy as a powerful instrument for both social good and economic advancement. The compelling narrative motivates businesses and individuals alike to engage actively in the quest for a more equitable world.