Descripción
This work delves into the intricate ways gender influences both marketing theory and practice, offering a comprehensive examination of its implications in the broader business landscape. Through rigorous analysis, the authors reveal how societal norms and perceptions shape marketing strategies, often reinforcing gender stereotypes that affect consumer behavior.
Pauline Maclaran and Andreas Chatzidakis provide valuable insights into the evolving relationship between gender and marketing, highlighting the consequences of these dynamics for brands and their target audiences. By addressing these critical issues, the authors invite marketers to rethink their approaches and consider more inclusive and equitable practices.
Pauline Maclaran and Andreas Chatzidakis provide valuable insights into the evolving relationship between gender and marketing, highlighting the consequences of these dynamics for brands and their target audiences. By addressing these critical issues, the authors invite marketers to rethink their approaches and consider more inclusive and equitable practices.
Detalles del libro
Formato
Tapa dura
Páginas
168 páginas
Idioma
Inglés
Publicado
ago. 3, 2022
Editorial
Edward Elgar Publishing
ISBN-10
1839108819
ISBN-13
9781839108815
