Pricing an iPhone Application for Dummies

Success can be yours!
Pick the right price to make your iPhone app irresistible

You've developed this really great iPhone app. You know users will be lining up to get their hands on it. So how much do you charge? Here's how to decide! Follow the suggestions in this book to set your price, project revenue, and market your app. Discover the best ways to make your app pay — even if you start by giving it away.



What's it worth? — look at iPhone app revenue models and see what's involved in pricing



When free is smart — consider a free, limited-feature version of your app to intrigue customers or upsell to other products



Become the Apple of their eye — why it pays to be among the App Store's featured favorites



The fine line — keep your development costs, profit margin, and buyer appeal in balance



Take a poll — survey people in your target market and learn what they're willing to pay



Project! — learn to create realistic revenue projections



To market, to market — get your product reviewed, blog and tweet about it, create a demo YouTube video, and market through social networks



Let's review — learn from the reviews your app receives and decide if you should adjust your price



Open the book and find:



Why $9.99 is the limit for impulse buyers



How you can justify charging more



Secrets to building a customer base



Perks available to the App Store's Top 100



How free apps can actually make you money



Great ways to get your app noticed



The benefits of being an advocate



Tips on creating your own publicity