Startup CRO: A Field Guide to Starting Up Your Company's Sales Function

Starting a new sales function in a company can often feel overwhelming for first-time Chief Revenue Officers. With the blend of strategic thinking and practical application required, navigating the nuances of a startup environment can pose unique challenges. This guide offers invaluable insights from seasoned experts, Matt Blumberg and Anita Absey, who share their extensive experience in launching and managing successful sales strategies.

Their comprehensive approach encompasses the essential elements of building a sales framework from the ground up, enabling startup leaders to implement effective tactics and foster a culture of growth. Readers can expect to find a wealth of practical advice and actionable steps designed specifically for the dynamic nature of startups, ensuring that each decision bolsters their revenue potential and sets the stage for long-term success.