A Study on Perception and Awareness on Credit Cards Among Bank Customers

A Study on Perception and Awareness on Credit Cards Among Bank Customers

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Sep 20, 2022 · انگلیسی · جلد نرم (280 صفحات)
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جزئیات کتاب

فرمت جلد نرم
صفحات 280
زبان انگلیسی
منتشر شده Sep 20, 2022
ناشر LAP LAMBERT Academic Publishing
ISBN-10 620549860X
ISBN-13 9786205498606

توضیحات

Mohan Rajaram delves deep into the minds of credit card holders, exploring their perceptions and awareness regarding the usage of credit cards. The research emphasizes the intricate relationship between consumers and their credit choices, shedding light on their understanding of benefits, risks, and financial management associated with credit cards.

By gathering insights from a diverse range of bank customers, the study reveals patterns in attitudes and behaviors linked to credit card usage. Rajaram’s thorough analysis documents the nuances of consumer confidence and apprehensions, making it a valuable resource for both financial institutions and policymakers.

As credit cards continue to permeate daily financial activities, this comprehensive examination aids in uncovering potential areas for improvement in customer education and product offerings. Rajaram's work serves as a crucial step towards fostering a more informed user base in the ever-evolving landscape of consumer finance.
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