A2 Media Studies: The Essential Introduction for AQA

Originally published as Media Studies: The Essential Introduction, this bestselling textbook has been re-titled AS Media Studies: The Essential Introduction to reflect how the text is particularly suited for students of the new AS Level Media Studies syllabi. The authors, who are experienced teachers and examiners, introduce the students step-by-step to the skills of reading media texts, and address key areas such as media technologies, media institutions and media audiences. This fully comprehensive and easy-to-use textbook covers all aspects of Media Studies for students at the pre-university level. No prior subject knowledge is necessary and theoretical understanding will develop from the illustrative texts used thoughout the book. Students are introduced step-by-step to the skills of reading and analysing media texts and can explore a broad range of media institutions and technologies, ideologies, and codes of practice. Sections on Research and How to Do It, Study Skills, Preparing for Exams and Coursework and Production give students the confidence to approach every conceivable part of an introductory media course. AS Media Studies: The Essential Introduction has been written by three teachers directly involved in writing and examing college-level syllabi in Media Studies who are all aware of the needs of pre-university students. It is specifically designed to be easy to use with: * Activities and further activities at a more advanced level * Practical assignments and exam questions * Further reading and a glossary of key terms * Case studies explore core issues raised and topics as diverse as news, advertising and music. Philip Rayner is Principal Moderator for AQA A Level Media Studies and Senior Lecturer in media at Cheltenham & Gloucester College of Higher Education. Pete Wall is Chief Examiner and Principal Modera