Big Lessons from Big Brands: Marketing Secrets from Big Business to Improve Your Small Business

Few books have caused a stir like The Da Vinci Code. If youre reading this, most likely you have read the book or seen the movie, and youll be aware that the story has truly become a global phenomenon. More than 50 million people have now read the book, and countless more have seen the movie. There are many books that delve deep to probe some of the more controversial elements of Dan Brown's Da Vinci Code story, but the problem with such books is that few readers can understand the confusing philosophical debating that inevitably occurs. Even when one persists in examining the theories presented, they are still theories, and rarely are satisfying answers uncovered. In fact, readers usually end up with even more questions than when they started. This mini book and guide aims to be different in three key ways: Firstly, it presents the facts that are undeniable by any well-informed source. No more, no less. It summarizes what we have come to know for certain, and leaves out any guessing or theorizing. Secondly, we have no agenda or predisposition in writing this book other than to uncover the truth. Whether or not we agree with the meaning behind the facts is irrelevant in the context of this book.Our mission was always to report rather than make it yet another opinion-filled commentary. Lastly, the book is easy to read and understand. It has deliberately been written that way so you can enjoy and appreciate the facts, without having to have a degree in history, archaeology or anything else for that matter. Some will view this nuts and bolts approach as too simplistic - thats okay. Other deep and philosophical books will satisfy that type of person.