Cause for Change: The Why and How of Nonprofit Millennial Engagement

A nonprofit leader's guide for engaging millennials in all aspects of a nonprofit organization Written by Millennials about Millennials, Cause for Change examines strategies for engaging Millennials as constituents, volunteers, and donors, and focuses on how organizations can realign themselves to better respond to this group of 80 million strong. At the heart of this research-based guide is the Millennial Development Platform, an action-based rubric developed by the authors and included in each chapter to help organizations create the infrastructure for a long-term millennial engagement strategy. Cause for Change profiles Millennials who have emerged as dynamic leaders to create and manage movements in their communities.