Confronting Reality Doing What Matters to Get Things Right

Larry Bossidy and Ram Charan have a message that cuts to the core of what people in business are concerned about. Overcapacity, compressed profit margins, intensifying competition are realities not only limited to big companies but to all sorts of businesses, including the ones that are too specialized, small or local to worry about global-scale change. Never has there been a greater need to understand the world environment and the impact it has on an individual business or product line. Businesses are damaged not only by poor management technique but the failure to confront the behavior of others who can affect the business outcomes: customers and markets, traditional industry competitors or nontraditional competitors from completely different industries. Focus on internal processes, policies and politics, and wishful thinking are disastrous; while restructuring, cutting costs, developing new market programs though sensible and necessary are yesterday's solutions. CONFRONTING REALITY shows what really works.