توضیحات
In an era dominated by rapid technological advancements, traditional businesses are grappling with innovative marketing strategies. This work delves into the transformation brought forth by the digital landscape, highlighting significant emerging models like O2O and social media marketing.
Through a collection of 100 classic case studies, it offers insights on how to effectively navigate the complexities of digital marketing. The author presents a comprehensive exploration that not only inspires but equips readers with the knowledge to adapt and thrive in a competitive market.
As businesses redefine their strategies, this compilation serves as a crucial resource for marketers seeking to harness the power of contemporary digital tools, ensuring they remain relevant and impactful.
Through a collection of 100 classic case studies, it offers insights on how to effectively navigate the complexities of digital marketing. The author presents a comprehensive exploration that not only inspires but equips readers with the knowledge to adapt and thrive in a competitive market.
As businesses redefine their strategies, this compilation serves as a crucial resource for marketers seeking to harness the power of contemporary digital tools, ensuring they remain relevant and impactful.
جزئیات کتاب
فرمت
جلد نرم
صفحات
428 صفحه
زبان
انگلیسی
منتشر شده
آوریل 1, 2015
ناشر
电子工业出版社