John Deere Way: Performance That Endures

As many American manufacturers struggle with low-cost foreign competition, John Deere has not only prevailed, but increased its market share by delivering superior quality products built with time-tested values. For 150 years, these values have guided John Deere from a small tractor and farm equipment manufacturer to a famous American brand with social cache and a diverse array of products. The John Deere Way shares the management principles and values that have made John Deere one of the most respected and successful brands in America, including the ten core secrets every business leader should take to heart: I will not put my name on a product that does not have in it the best that is in me. If we don't improve our products, others will make them in our place. Always maintain integrity. Concentrate on areas where you have a clear competitive advantage. It is more important in business to listen than to lead. It is more valuable to link than to leverage. It is better to be lean than laden. In a rigorously competitive market, virtue is necessary for sustained value creation. It is important to build a business as great as your products. Order your copy today.