Leading Digital: Turning Technology into Business Transformation

Leading Digital: Turning Technology into Business Transformation

George Westerman , Didier Bonnet , Andrew McAfee
هنوز رتبه‌بندی نشده است
Oct 14, 2014 · انگلیسی · جلد سخت (256 صفحات)
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جزئیات کتاب

فرمت جلد سخت
صفحات 256
زبان انگلیسی
منتشر شده Oct 14, 2014
ناشر Harvard Business Review Press
ISBN-10 1625272472
ISBN-13 9781625272478

توضیحات

In a world increasingly defined by technological advancement, leaders face the challenge of integrating digital transformation into their organizations. This insightful resource provides a comprehensive framework for understanding how to harness technology to create tangible business value. The authors dissect various strategies and real-world examples, illustrating how companies across different industries have successfully navigated their digital journeys.

The narrative emphasizes the importance of fostering a culture that embraces change, encouraging innovation, and aligning digital initiatives with broader business goals. Through practical guidance and actionable insights, those in leadership roles can learn how to cultivate agility within their teams, ensuring they remain competitive in an ever-evolving marketplace.

ژانرها

کسب‌وکار و اقتصاد
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