جزئیات کتاب
فرمت
جلد نرم
صفحات
228
زبان
انگلیسی
منتشر شده
Jan 1, 1995
ناشر
Upstart Pub Co
ISBN-10
0936894954
ISBN-13
9780936894959
توضیحات
In a competitive marketplace, understanding the power of word-of-mouth marketing can transform a business. This book serves as an essential guide for entrepreneurs looking to harness the authentic voice of their customers. By providing over 300 actionable tactics, it empowers business owners to ignite conversations about their brands, encouraging satisfied customers to share their positive experiences.
The author emphasizes the importance of fostering genuine connections with customers, showing readers how to identify those who are most likely to spread the word. With a focus on recognition and rewards, the book offers practical strategies that not only boost engagement but also significantly enhance profitability.
Through real-world examples and insightful advice, it lays out a roadmap for creating a culture of advocacy around a brand. By encouraging customers to share their stories, entrepreneurs can create a ripple effect that drives growth and increases visibility. Ultimately, the approach centers on building lasting relationships while leveraging the invaluable influence of customer testimonials.
The author emphasizes the importance of fostering genuine connections with customers, showing readers how to identify those who are most likely to spread the word. With a focus on recognition and rewards, the book offers practical strategies that not only boost engagement but also significantly enhance profitability.
Through real-world examples and insightful advice, it lays out a roadmap for creating a culture of advocacy around a brand. By encouraging customers to share their stories, entrepreneurs can create a ripple effect that drives growth and increases visibility. Ultimately, the approach centers on building lasting relationships while leveraging the invaluable influence of customer testimonials.