Loose-Leaf Management: Leading & Collaborating in the Competitive World

Loose-Leaf Management: Leading & Collaborating in the Competitive World

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Jan 18, 2012 · انگلیسی · جلد نرم
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صدور دفتر کتاب

جزئیات کتاب

فرمت جلد نرم
زبان انگلیسی
منتشر شده Jan 18, 2012
ناشر McGraw-Hill Education
ISBN-10 0077424638
ISBN-13 9780077424633

توضیحات

Bateman and Snell's "Management: Leading & Collaborating in a Competitive World" is a text with a fully modernized functional approach. This text is maintaining the four traditional functions of planning, organizing, leading, and controlling, while modernizing and re-visioning the concepts as delivering strategic value, building a dynamic organization, mobilizing people, and learning and changing.
Bateman/Snell' results-oriented approach is a unique hallmark of this textbook. In this ever more competitive environment there are five essential types of performance, on which the organization beats, equals, or loses to the competition which are cost, quality, speed, innovation and service. These five performance dimensions, when done well, deliver value to the customer and competitive advantage to you and your organization. Throughout the text Bateman & Snell remind students of these five dimensions and their impact on the "bottom line" with marginal icons contributing to the leadership and collaboration theme, which is the key to successful management. People working with one another, rather than against, is essential to competitive advantage.
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