جزئیات کتاب
فرمت
جلد نرم
صفحات
340
زبان
انگلیسی
ناشر
Dryden Press
ISBN-10
0030928168
ISBN-13
9780030928161
توضیحات
Designed for an advanced MBA course in the marketing of services & for executive programs geared to managers in service firms.