Open Innovation: Academic and Practical Perspectives on the Journey from Idea to Market

Open Innovation: Academic and Practical Perspectives on the Journey from Idea to Market

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2016 · انگلیسی · کیندل
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توضیحات

In a rapidly evolving business landscape, the concept of open innovation has emerged as a pivotal approach for organizations aiming to remain competitive and responsive to change. This book delves into the interplay between academic theories and practical applications of open innovation, illustrating how companies can harness external ideas and resources to fuel their development processes. It expertly navigates the shift from conventional methodologies to more inclusive frameworks that invite collaboration beyond company walls, offering a comprehensive look at the journey from conception to market.

The author explores various case studies and real-world examples, providing insights into how successful enterprises have integrated open innovation into their strategies. Readers will gain a nuanced understanding of the challenges and opportunities that come with embracing this paradigm, as well as practical tools for implementing open innovation in their own organizations. Through a blend of scholarly research and hands-on guidance, the book serves as a valuable resource for business leaders, entrepreneurs, and academics alike, charting a course toward a more innovative future.

جزئیات کتاب

فرمت کیندل
صفحات 248 صفحه
زبان انگلیسی
منتشر شده ژانویه 1, 2016
ناشر Oxford University Press
نسخه 1
ISBN-10 0199374465
ISBN-13 9780199374465

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