جزئیات کتاب
فرمت
کیندل
صفحات
323
زبان
فرانسوی
منتشر شده
Jan 1, 2022
ناشر
DUNOD
نسخه
6
ISBN-10
2100840215
ISBN-13
9782100840212
توضیحات
In an age where digital platforms shape the global economy, this work delves into the business models that drive the success of industry giants like Google, Apple, Amazon, Facebook, and Microsoft. The authors explore the underlying principles of platform-based businesses, illustrating how they leverage network effects to create immense value. By examining the strategies these companies employ, they reveal the competitive advantages that come with being part of a robust platform ecosystem.
Through insightful analysis and real-world examples, the book uncovers the intricacies of platform dynamics and their effects on traditional industries. It illuminates how these tech giants not only dominate their respective markets but also redefine the nature of competition. Drawing on various case studies, readers gain a deeper understanding of the challenges and opportunities that arise in today’s ever-evolving digital landscape, ultimately offering valuable lessons for businesses looking to thrive in a platform-driven world.
Through insightful analysis and real-world examples, the book uncovers the intricacies of platform dynamics and their effects on traditional industries. It illuminates how these tech giants not only dominate their respective markets but also redefine the nature of competition. Drawing on various case studies, readers gain a deeper understanding of the challenges and opportunities that arise in today’s ever-evolving digital landscape, ultimately offering valuable lessons for businesses looking to thrive in a platform-driven world.
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