جزئیات کتاب
فرمت
جلد نرم
صفحات
96
زبان
انگلیسی
منتشر شده
Jan 1, 1992
ناشر
Taylor & Francis Group
ISBN-10
0749408324
ISBN-13
9780749408329
توضیحات
Illustrated with many examples, this guide explains why a sound pricing policy is essential for the profitable running of any business. The author describes how to avoid over-estimating the public demand of a product or service, and how to be sensible when cutting overheads.