توضیحات
In a comprehensive exploration of the intersection between media and industry, this work delves into the crucial role of publicity in shaping monopolistic practices from the advent of the telephone to contemporary times. The authors, with diverse backgrounds in communication and media studies, investigate how public perception has been manipulated to support and sometimes even glorify monopolistic entities.
By weaving together historical context with present-day implications, the narrative highlights how publicity strategies have not only contributed to the success of dominant firms but also influenced consumer behavior and societal norms. Through meticulous research and vivid examples, this insightful examination poses critical questions about the ethical dimensions of media and its power in promoting monopolistic interests.
By weaving together historical context with present-day implications, the narrative highlights how publicity strategies have not only contributed to the success of dominant firms but also influenced consumer behavior and societal norms. Through meticulous research and vivid examples, this insightful examination poses critical questions about the ethical dimensions of media and its power in promoting monopolistic interests.
جزئیات کتاب
فرمت
جلد نرم
صفحات
254 صفحه
زبان
انگلیسی
منتشر شده
ژوئن 15, 2020
ناشر
Peter Lang
ISBN-10
1433147343
ISBN-13
9781433147340