Sell Them The Pen!

What if you could learn everything you need to know about how to sell anything to anyone, in an evening? What if you could then get INSTANT results? No pumped up sales talk, no jargon- only what you HAVE to know to get the right results.Sell Them The Pen! is the little story that leads to a lot of sales.In a world where time is sometimes our scarcest resource comes 20 years of knowledge in an instant. In our journey we learn everything we don't need to know, but the only things we HAVE to know about selling, distilled into one simple test- can you Sell Them The Pen?! This timeless test, learnt from sales elder men, teaches anyone everything they need to know about selling with a few surprises along the way.Is the 'gift of the gab' really what it takes to sell? What if you have completely the wrong idea about what selling actually is? (I certainly did when I first started selling). How many sales executives in one of Europe's largest sales organisation also completely failed this simple test?In our world when we sometimes know too much, comes a book that wants to teach you a little. Small can be powerful. Can YOU Sell Them The Pen?!