Selling Services: Marketing for the Consulting Professional

Paul O'Neil's work serves as a comprehensive guide for consulting professionals looking to enhance their marketing strategies. With a clear emphasis on customer development, the book meticulously outlines each stage of building and nurturing client relationships. It begins with the challenge of securing that initial client and progresses through to more advanced techniques for expanding a consulting business.

Through practical insights and actionable advice, O'Neil equips readers with the tools necessary to navigate the competitive landscape of service marketing. Whether a seasoned consultant or a newcomer, this resource aims to empower professionals in cultivating lasting partnerships and achieving sustainable growth.