Strategic Management

Strategic Management

هنوز رتبه‌بندی نشده است
2011 · انگلیسی · جلد نرم
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توضیحات

In the complex world of strategic management, students often find themselves overwhelmed by the multitude of theories and practices. This book offers a comprehensive guide that cuts through the confusion, presenting clear frameworks and insights essential for understanding strategic decision-making. The authors, Peter Fitzroy, James M. Hulbert, and Abby Ghobadian, leverage their extensive expertise to illuminate key concepts, ensuring readers develop a solid foundation in the subject.

Throughout the pages, real-world examples and case studies illustrate how successful organizations utilize strategic management to gain competitive advantages. By integrating practical applications with theoretical principles, the authors empower students to think critically about strategies that drive business success. The approachable writing style fosters engagement, allowing readers to connect with the material on a deeper level.

As readers delve into the intricacies of strategic planning, analysis, and execution, they will emerge better equipped to tackle challenges within the dynamic business environment. This essential resource is not merely a textbook; it is a roadmap for those aspiring to become effective leaders in the field of strategic management.

جزئیات کتاب

فرمت جلد نرم
صفحات 704 صفحه
زبان انگلیسی
منتشر شده نوامبر 30, 2011
ناشر Routledge
ISBN-10 0415567645
ISBN-13 9780415567640

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