The Mission-Driven Organization : From Mission Statement to a Thriving Enterprise, Here's Your Blueprint for Building an Inspired, Cohesive, Customer-Oriented Team

Is Your Company Ready for the 21st Century?
In today's highly competitive world, the top-down power structure that defines so many struggling organizations is outmoded. That's why savvy business leaders are exploring a new streamlined approach that strips away middle-management bureaucracy and allows communication to flow freely. Organizations everywhere have found that this horizontal structure spurs creativity, empowers employees, encourages learning, and increases customer satisfaction. The Mission-Driven Organization shows you step by step how to reinvigorate your company with this new way of thinking. Inside, you'll learn how
·Draft and communicate a powerful vision statement
·Create the teamwork necessary to realize your vision
·Understand and manage rapid change
·Build participation and handle conflict
·Keep the vision a permanent part of the company—not a "plan of the month"
·And much more!
Designed to help you blow the doors off your slower-moving competition, this book can be your company's road map to long-lasting success.
"An excellent guide for creating an organization's shared vision, mission, and guiding principles. The result is a balanced and blended set of management methods that are realistic and useful for managing change and making cultural improvement." —Wendell Jones, Ph.D., general manager, McDonnell-Douglas Aerospace Information Services
"Not only hits the target conceptually but gives a no-nonsense practical formula to accomplish the objective. The book works." —Kerry Larson, Ph.D., vice president, People Development, McGraw Cellular Communications, Inc.