جزئیات کتاب
فرمت
جلد نرم
صفحات
472
زبان
انگلیسی
منتشر شده
Mar 7, 2011
ناشر
Wiley
نسخه
2
ISBN-10
0470689463
ISBN-13
9780470689462
توضیحات
In a rapidly evolving business landscape, the ability to navigate complex strategies is crucial for success. This insightful work by Stephen Cummings, Duncan Angwin, and Chris Smith delves deep into the core principles of strategic management, combining theory with practical application. The authors draw on their extensive experience to present a framework that is both accessible and applicable to real-world scenarios, ensuring readers are well-equipped to confront the challenges of modern business.
Each section of the book is designed to build a robust understanding of strategic concepts through the analysis of live cases. These cases illustrate the dynamic nature of strategy in practice, showcasing how various organizations have successfully adapted and thrived amidst adversity. Readers can glean valuable lessons from both successes and failures, offering a comprehensive view of the strategic landscape.
As the authors unpack these intricate ideas, they also provide tools and techniques that empower decision-makers to think critically and creatively. The emphasis on interactive learning encourages readers to engage with the material, enhancing their ability to formulate and implement effective strategies in their own contexts.
Ultimately, this work serves as a vital resource for students, professionals, and anyone interested in mastering the art of strategy. By bridging the gap between theory and practice, Cummings, Angwin, and Smith inspire a new generation of strategic thinkers ready to tackle the future of business.
Each section of the book is designed to build a robust understanding of strategic concepts through the analysis of live cases. These cases illustrate the dynamic nature of strategy in practice, showcasing how various organizations have successfully adapted and thrived amidst adversity. Readers can glean valuable lessons from both successes and failures, offering a comprehensive view of the strategic landscape.
As the authors unpack these intricate ideas, they also provide tools and techniques that empower decision-makers to think critically and creatively. The emphasis on interactive learning encourages readers to engage with the material, enhancing their ability to formulate and implement effective strategies in their own contexts.
Ultimately, this work serves as a vital resource for students, professionals, and anyone interested in mastering the art of strategy. By bridging the gap between theory and practice, Cummings, Angwin, and Smith inspire a new generation of strategic thinkers ready to tackle the future of business.
ژانرها
هیجانانگیز و تعلیق
اکشن و ماجراجویی
کسبوکار و اقتصاد
طبیعت