The Truth about Creativity: Rules Are There to Be Challenged

"The Truth About Creativity" provides a practical and example-laden journey through creativity and its talent-releasing benefits for organisations, teams and individuals. Many of the truths are new perspectives on well-known creativity topics and will teach you how capture and use half-thoughts in the workplace; use alternative techniques to brainstorming; realise ideas must get complex before they get profound; succeed with a 10 budget; build momentum to take people with you; test the validity of ideas with a 5 minute business plan; recognize the customer isn't always right - but listen to them anyway...and more.