Web Words That Work: Writing Online Copy That Sells

Write great search-optimized, customer-optimized web copy! (No experience? "No problem!") Need to put together a website? Or post to your company's Facebook page? Or write a great Google AdWords ad? You "know "it's important. Your image is at stake. Maybe a lot ofmoney, too. But you're not a professional web copywriter. Where do you start? "Right here." Million-selling author Michael Miller will "teach "you, "show "you, "guide "you-even if you've never done it before! Think you "can't "write? "Hate "to write? Forget school: Here are all the professional-quality online copywriting tips and tricks you need right now. Miller will help you find your voice, organize your message, use links, get great search results, and a whole lot more. Best of all, you'll learn how to "grab hold of people in seconds"-"because that's all the time you've got!" " " - The perfect web copywriting guide for every entrepreneur, small businessperson, blogger, and website owner "- "Keep it short, keep it simple! "- "Think like your readers, fire them up, and get them to act! "- "Write text that search engines and humans will "both "love "- "Be absolutely clear! Squeeze all the confusion out of your content "- "Make sure you know "just enough "grammar and punctuation "- "Combine text and visuals to make them "both "work better "- "Choose the right delivery formats "- "Integrate your copy into an existing web page design "- "Work well with web designers and developers "Detailed, expert guidance for writing: " "- "Web pages "- "Online articles "- "Blog posts "- "Social media updates "- "Web ads "- "Email promos & newsletters "- "Online press releases "- "Online help & FAQs "- "Smartphone & tablet content "- "Web interfaces Michael Miller has written 100+ non-fiction books, including "The Ultimate Web " "Marketing Guide"; "B2B Digital Marketing; Using Google(R) AdWords and AdSense"; "Using " "Google(R) Search"; "The Complete Idiot's Guide to Search Engine Optimization"; "Sams " "Teach Yourself Google Analytics in 10 Minutes; "and "Facebook for Grown-Ups." Miller's books have sold more than one million copies worldwide. He has earned a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics.