Why Engineers Need to Grow a Long Tail: A primer on using new media to inform the public and to create the next generation of innovative engineers

In a world increasingly shaped by new media, this engaging primer illuminates the essential skills engineers must develop to connect meaningfully with the public. Bill Hammack explores the vast potential of communication in fostering innovation and shaping perceptions, encouraging engineers to embrace their narrative and engage with their audience beyond technical jargon.

Through a blend of insight and practical advice, this book empowers emerging engineers to harness the power of new media as a tool for storytelling and education. It offers a refreshing perspective on how to cultivate vital relationships that not only inform but also inspire the next generation of innovators.